Social media navigation is frequently a problematic and confusing endeavour.

With dozens of social media channels to choose from, you are likely overwhelmed by the number of various duties and regulations required by each platform.

If you are uncertain whether your brand or business should be on Twitter or whether a TikTok account is worthwhile, you should assess your overall social media strategy.

Before you take on more than you can handle, it is essential to hone in and specify which channels will help you connect with your target audience, boost engagement, and improve revenue for your organisation.

You are not obliged to be on all channels. Choosing what works best for your consumers, team, and resources will help you form authentic relationships, build trust, and sell more products or services.

How to Select the Most Effective Social Media Channels for Your Business:

1.      Determine Your Ideal Customers

2.      Analyse Your Brand and Industry

3.      Evaluate Your Current Traffic Sources

4.      Identify where your competitors are present on social media.

5.      Determine which kind of material is most interesting to your audience.

6.      Define Your Social Media Objectives

7.      Select Your Channels

 

1.      Determine Your Ideal Customers

When you have a product to sell, you must consider who your clients are and which channels would get the most attention from your target demographic.

If your target clients spend most of their time on Facebook, creating channels on LinkedIn would not be as beneficial for reaching them.

When your target demographic is defined in as much detail as possible, it will help you pinpoint where and when they spend most of their time online. This will come in handy when setting up the parameters for your campaigns.

2.      Which Channels Align with Your Brand?

Next, examine your brand and industry.

Not all social media platforms are a good fit for your company, industry, or the type of material that your target audience wants and convert on.

Suppose you are a B2C e-commerce beauty company. In that case, the visual interfaces of Instagram and Pinterest can help you present your products more effectively, attract the right female audiences, and give you more content production freedom.

It is probably not a good idea to advertise consumer products on channels such as LinkedIn, where B2B e-commerce remains perched at the top of the hill.

3.      Evaluate Your Current Traffic Sources.

If you have an established brand, your scientific traffic report may assist you in discovering which social media networks are already responding positively to your presence.

Your analytics report (Google Analytics) can concisely summarise the networks that send the most traffic to your website.

Suppose you considered a TikTok account but realised that Instagram generates more traffic and conversions. In that case, you were considering a TikTok account but realised that Instagram generates far more traffic and conversions; you should either establish a new presence on Instagram or boost the frequency of your posts.

4.      Identify where your competitors are present on social media.

Another important step is to examine the competition.

Identify which channels your competition is using and thoroughly examine their social media approach.

If certain channels are not performing well for a number of your competitors, you might want to try to invest in them.

This simple approach can provide some of the most important information and save you and your business from making several costly mistakes.

5.      Determine which Kind of Material is Most Interesting to Your Audience

Following that, you must be honest about the resources required to make your social presence shine.

Creating a consistent and professional presence may need more resources than you expect.

You have a better concept of the type of material you will need to give for each channel and the posting frequency after examining your rivals’ channels.

You may then calculate the time, resources, and expertise needed to put everything together.

If you already have an audience that you can research, asking them what kind of material they prefer is a great way to engage with them and show that you care about their needs.

6.      Define Your Social Media Objectives

Determine the desired goals of your social media marketing in the sixth phase of this approach.

This crucial stage not only helps you determine which channels to join (or avoid), but it also assists you in designing the type of content you will produce for your target audience.

This allows you to easily select which KPIs to track immediately.

7.      Select Your Channels

Finally, match all of your responses with the channel(s) that will help you reach your target audience and accomplish your goals.

Not all social media platforms reach the same audience or offer the same results. So it is time for you to choose which channels work best for you and your business.

After you’ve chosen your channels, you can begin planning, developing, and posting your material. 

The VMaaS team will assist you in completing the task on Instagram, Facebook, Google, and TikTok.

Get started with us today!