“It is much easier to double your business by doubling your conversion rate than it is to increase your traffic.”
Search Engine Marketing (SEM) in digital marketing is a powerful tool to promote business growth by driving conversions.
It improves your search engine visibility, gains a competitive advantage, and generates larger ROIs.
In this blog post, we will discuss 5 top practices for developing an effective SEM campaign and increasing conversions.
5 Best Practices for an Outstanding SEM Strategy
1. Write Captivating Ad Copy
“A good advertisement sells the goods while attracting little attention to itself.”
Effective Ad writing includes a fascinating header, intriguing context, and a compelling CTA.
You must first learn the art of keyword selection before you can create ad content with these characteristics.
This involves choosing those that are relevant to the product or service you’re offering and incorporating them into ad copy.
Understanding your target audience and their pain points will allow you to express how your product or service can help them overcome challenges.
Conversions will be generated by your Call-To-Action (CTA).
This means that it must be unique and captivating in order for your intended audience to click through.
CTA content and design should not only be appealing but also guide the user’s journey toward alleviating the customer’s pain points.
2. Align Your SEM Strategy With Your Business Goals
Did you know that for every $1 spent on Google Search and Ads, a company makes $8 in profit? How does this sound?
As a result, it’s critical to ensure that your SEM approach is in line with your business objectives.
For example, if you want to increase brand awareness, gain new consumers, drive sales, and expand into new markets, your SEM strategy should be capable of achieving these goals.
Bid on branded, non-branded, and rival keywords to raise awareness of the products and services you provide.
Provide solutions that make purchasing decisions easy for users.
3. Invest in Pay-Per-Click (PPC) marketing
PPC advertising allows you to place bids in the sponsored ad area of search results based on your keyword strategy.
In fact, the traffic produced by PPC advertising generates 50% more conversions than organic advertising.
The following are the key PPC platforms where you can conduct successful ad campaigns:
- Google Ads: As the world’s largest pay-per-click network, Google Ads provides PPC advertising on Google search engine results as well as non-search websites, mobile apps, and videos.
- Microsoft Advertising: Previously known as Bing Ads, Microsoft’s PPC advertising platform provides advertising on Bing.
4. Utilize Geo-Targeting
Geo-targeting allows you to reach out to prospects and consumers in a specific geographic area.
It is especially beneficial to retail store owners because it includes local awareness advertising.
This implies you can use your physical location to look for nearby customers.
Geo-targeting has some novel examples in which fashion retailers personalise their Display Ad campaigns, and onsite experiences based on a visitor’s local weather conditions.
For example, highlighting or promoting ski and ice sports items for visitors near ski resorts in very cold climates, and swimwear for visitors in tropical areas with warm weather, are examples of well-executed Geo-Targeting campaigns.
The same online store will ensure that visitors are informed that things can be purchased and shipped directly to a visitor’s dynamically defined location.
5. Keywords for Research
The foundation of search engine marketing is how well you study keywords and integrate them into ad campaigns.
As a result, a successful keyword management approach necessitates the identification of relevant keywords and phrases.
Use those that you believe your prospects and customers will look for.
Tools like SEMRush and Google Keyword Planner can assist you in locating appropriate keywords.
Additionally, employ search volume to ensure that your ad reaches a sizable target demographic.
Avoid choosing keywords with low search volume and instead focus on those with a greater search volume.
Search engine marketing is a highly efficient approach to reaching out to prospects and customers.
In this blog post, we looked at how generating engaging ad copy, aligning your approach with company objectives, investing in PPC, applying geo-targeting, and analysing keywords may help you drive effective SEM.
At VMaaS, we understand how critical it is to implement an effective plan based on SEM best practices.
If you’re ready to get the new business solutions you’ve always wanted but never knew how to get, contact Cyngus Technologies today at 1 800 22 2020 or visit our website www.maas.cyngus.com.my to learn more about how we can help you.