Digital Advertising comes in many interesting forms which can be effective in usages.
Isn’t it great to have examples of what your digital advertising strategy could look like?
As a result, we’ve divided four application examples into categories to assist you in determining the best idea for your business.
Check it out!
1. Optimization of search engines (SEM)
Google’s (and other search engines such as Bing and Yahoo’s) use as a source for Internet-related questions is unmistakably a sign of the digital transformation.
Google alone processes approximately 75,000 searches per second. How can you ignore this page, which is the most frequently visited for survey purposes?
Search Engine Marketing differentiates itself from other forms of search engine advertising in two ways: SEO (Search Engine Optimization) and paid advertising.
SEO is a term that refers to a collection of techniques and strategies used to generate organic traffic.
Due to the work of link building, keyword definition, and high-quality content relevant to readers, the page can stand out and rank among the top results in the search engine.
It is a long-term endeavour by nature. On the other hand, the costs are low, and the return is excellent.
Paid advertising, on the other hand, is a form of advertising in which a business pays only for users who click on its advertisements, allowing the business to make better use of its resources. On Google, this type of content is denoted by an “Ad” favicon.
For more information on SEO integration, please see our article on VMaaS SEO.
2. Display Advertisement
Utilizing the display entails creating images and text to capture the user’s attention, similar to how traditional advertising works.
The most common method is to utilise banner advertisements and ad spaces on websites that are specifically targeted at your target audience.
For one e-commerce site selling sports articles, the pages of a sports news portal, for example, can serve as an excellent location for display advertisements.
In practice, it is identical to a newspaper or magazine advertisement. It may not be as effective when it comes to influencing a highly targeted audience.
On the other hand, visual advertisements are an excellent way to capture the user’s attention and compel them to click on your message.
3. Social media advertisements
Without a doubt, one of the most effective channels for communicating with your target audience is social media.
Facebook has 2.5 million active users, with an additional 4.5 million on YouTube, WhatsApp, and Instagram. Users spend nearly an hour per day on these channels on average, according to studies.
Those seeking to increase brand awareness and digital presence must be active on these platforms, promoting their products and services.
It is possible to reach a large number of people organically or through paid advertising, and even better, segmented advertising. Due to the low cost of social media, it is also an excellent channel for digital advertising.
4. Email marketing
Although email is a channel from a bygone era of the internet, it remains popular.
What is the primary reason for this? Preference of the public.
Due to the high volume of activity on this channel, you will be able to get closer to your customer. Apart from that, email marketing has an extremely high return on investment.
To achieve this return, four factors must be considered: acquiring qualified subscribers, engaging your audience, maintaining your audience on your email list, and utilising automation tools to assist in the process.
The first point, acquiring qualified subscribers, is something that your business will naturally accomplish by providing high-quality content to your audience. The most important rule here is that you should never purchase an email list from another party.
Those individuals never allow you to speak with them, and they are probably uninterested in what you do. As a result, you’ll need to rebuild your list from scratch, focusing on individuals who are interested in what you’re offering.
After acquiring those qualified subscribers, you’ll need to nurture them through the provision of relevant content. However, exercise caution: do not inundate them with emails. Divide your list into sections according to personal characteristics and interests. Create a calendar with all of the messages you intend to send following that. Send advertisements on a sporadic basis and avoid spamming your list.
Utilize an automation tool to simplify and improve the precision of this work. This way, you can schedule nurturing flows and newsletters to be sent automatically on the dates and times you specify.
Additionally, you can segment your list to ensure that content is delivered to the audience at each stage of the buyer’s journey.
Understanding what digital advertising entails is critical if you want your brand to remain relevant to your target audience. After all, offering the best prices or products is pointless if your brand is unknown. The good news is that depending on your target audience and objectives, you have several options for accurately marketing your business.
Digital advertising is critical for digital marketers because it enables them to maintain control over the flow of traffic. To be successful, you must create distinct campaigns for each stage of the Customer Journey—and you must understand each stage’s “temperature.” If you get that right, you’ll soon be driving like a pro.
However, your digital marketing expertise does not end there. You want to engage your audience on social media and direct them to your website’s content and landing pages.
As the demand for e-commerce grows, now is the critical time to offer a new channel to ensure revenue and continue to service your clients. But if you only have a physical store and not yet a webstore, is it too late to launch one now? It is never too late to get a webstore live quickly to meet the current demand for e-commerce. By choosing ViSight Marketing as a Service (VMaaS), we can set up an e-commerce platform for your business in a matter of days. We can implement a digital advertising strategy tailored to your business requirements that will thrive on the current digital atmosphere.
Ensure your business an easy transition and try our comprehensive Digital Marketing services today and guarantee your company a smooth pathway into the digital era, with our ViSight Marketing as a Service (VMaaS) packages. For more information, click here.