While marketing is not for everyone, its message reaches almost everyone thanks to digital marketing. The ease with which digital marketing strategies can be implemented may tempt many newcomers into believing they are marketing experts.
As professional marketers are all too aware, nothing is ever that simple.
We’ll cut to the chase: the most widespread misconception about digital marketing is that it can be executed flawlessly with little to no direction.
The second most prevalent myth is that it is prohibitively difficult.
And numerous marketers have been found to have believed in at least one of these myths.
As is customary, the truth lies somewhere in between. Two critical components of a successful digital marketing campaign are planning and execution.
In other words, without a comprehensive, well-thought-out strategy, your marketing efforts will likely fail.
However, if you allow misconceptions to guide you, they most certainly will.
1. “Digital marketing is not appropriate for my business.”
There is a widespread misconception that only large brands benefit from digital marketing. Additionally, there is a widespread belief that marketing does not work for small businesses.
Indeed, small businesses stand to benefit from digital marketing more than large corporations do. You can cultivate a loyal customer base through social media and micro-influencers.
Digital marketing is built on the principle of word of mouth.
Digital marketing merely provides you with a means of disseminating your message.
The extent to which your ideas and products become viral is entirely dependent on your business strategies. The size of your business is irrelevant if your strategies are of high quality.
While some businesses will have to work harder than others, marketing your products and services is not impossible.
All you have to do is express an interest in having your product featured. At some point, individuals will express an interest in purchasing it.
2. Digital marketing is unsuitable for small businesses.
According to some, digital marketing is only for large businesses. Are you of the same opinion? Without a doubt, there is competition in digital marketing that large businesses can handle. However, this is not to say that small businesses cannot handle it. Digital marketing is applicable to both small and large businesses.
Digital marketing enables you to communicate directly with customers (without the expense of a call centre), to sell directly to customers (without the expense of a store), and to engage with and research customer preferences (without employing a market research company). Digital marketing provides small businesses with tools that were previously only available to large enterprises.
As a small business, you can react quickly on social media and tailor messages to local customers that will pique their interest. This is a challenge that many large businesses face, as even a social media post related to your content marketing must go through multiple approval processes and is frequently written centrally.
3. The cost of digital marketing is prohibitively high.
Numerous businesses avoid investing in digital marketing because they believe it is prohibitively expensive.
It used to be when the company was in its infancy. However, as it gained acceptance and popularity, this began to change.
Today, digital marketing is a cost-effective strategy that provides guaranteed results. Today, depending on your strategies, you have a plethora of options.
Obtaining marketing assistance is not difficult. There are digital marketing packages available, such as VMaaS, that are prepared to provide customised strategies based on your business’s unique requirements.
Even platforms such as Google, Instagram, and Facebook provide financial assistance to start-ups seeking to increase brand visibility. Packages like VMaaS enable you to leverage your digital marketing capabilities to the fullest extent possible with the assistance of our digital marketing team.
4. “Excellent Marketing Produces Immediate Results”
This is by far the most prevalent urban legend.
Marketing, regardless of the industry, is not instantaneous.
The axiom that “good things take time” is especially true in the realm of digital marketing.
The truth is that response time varies between mediums. Things have a tendency to develop on their own; marketing results are never instantaneous. It is critical to maintain patience throughout your journey.
Occasionally, even with an excellent campaign, your sales and figures will fall short of your expectations. However, in the long run, it is necessary to keep the big picture in mind. If you persist, you will eventually break even.
Are you familiar with the tale of the rabbit and the tortoise? We are all aware of the winner of that race.
Patience is a virtue that pays off in the long run.
While you do have various tools for analysing your real-time reach, it may take longer than expected for your content to strike a chord with your prospects. However, keep in mind that this is completely normal.
5. “Our Customer Persona is not currently available”
This statement may have been true ten years ago. However, as demonstrated, a great deal can change in ten years.
The very notion that your buyer persona is not online is now ludicrous. Given the rise in digital and social media usage, the chances of your buyer persona not being online are extremely slim.
As more people adopt smartphones, the internet has become significantly more accessible. As a result, there are more clients looking for organisations that can meet their unique needs.
Indeed, the scales have tipped in favour of the customer. Customers are no longer required to seek out businesses that meet their specific requirements. Rather than that, businesses use digital marketing to identify customers whose needs they can meet.
In such a scenario, do you believe you will be unable to locate your buyer persona online?
6. Digital marketing consumes an excessive amount of time
While all forms of marketing require time, digital marketing is one of the least time-consuming. Social media platforms will notify you of interactions, and tools can be configured to track who, when, and why consumers access your media. You do not have to spend all of your time online to be successful.
It’s only fitting that we conclude with a truth: digital marketing is a fledgling field that even seasoned experts are still discovering. Its acceptance and growth have accelerated exponentially in recent years, a trend that appears set to continue. It will be the foundation of marketing in the future, and we are truly witnessing the birth of something extraordinary. Check out “The Benefits of Outsourcing your Marketing Department” for more details on how Digital Marketing and Advertising can help overcome the flaws in your business strategy and start helping you generate the profit you want.
Therefore, seize the opportunity to become a participant rather than an observer!