Finding ways to expand your business and clientele? Incorporating digital strategies into your marketing strategy is critical and can assist you in meeting your objectives. After all, according to a Transaction Agency study, more than 85 percent of consumers research businesses online before making a purchase.
If your company is like many others, you may be unsure where to begin with digital marketing. Here are six ideas to help you grow your business this year.
1. Improve Your Company’s Website
Your digital strategy should start initially, with your company’s website as the starting point. Is it search engine friendly and optimised? Is there a clear and compelling call to action (CTA)?
Most likely, your website could benefit from some optimisation to ensure that search engines and visitors understand precisely what you’re offering and who you are as a business.
2. Incorporate Content Marketing into the Plan
Make use of the power of content marketing to accomplish the following:
- Inform and educate your target audience.
- Increase your company’s brand awareness.
- Create new leads for your business.
- Establish credibility and authority in your organisation.
- Create a sense of trust.
A diverse content marketing strategy can assist you in reaching a more significant portion of your target audience and improving your engagement with your ideal clients.
In addition to blogging, your content marketing strategy may include other elements such as podcasts, social media, video marketing, infographics, and other forms of visual communication.
3. Increase Your Social Media Activity
Every day, more than 3 billion people use social media platforms. As intimidating as it may appear, social media is something your company cannot afford to ignore if it wants to grow its client base and brand.
Being present on social media entails the following:
- Creating and disseminating content via social media platforms.
- Engaging with and building relationships with your ideal clients. Introduce yourself to people, respond to their inquiries, and establish yourself as a reliable advisor and firm.
Your presence on each platform does not necessitate your company on all of them. When deciding which platform or platforms to focus your efforts on, consider the following:
- Where do most of your target audience spend most of their time? Facebook and LinkedIn could be the culprits, or it could just be Twitter. Concentrate your efforts on the most important platforms for your ideal customers.
- Which platforms are compatible with the content you prefer? For example, if you dislike video content, you may wish to avoid YouTube entirely. If you choose text-based posts, Twitter and Facebook may be the best platforms.
Determine which platforms will be most beneficial to your company and target audience, and then make an effort to be more active on those platforms.
4. Take Control of Your Google Business Profile
Have you claimed your Google Business Profile yet? If not, now is the time. If you haven’t already, now is the time to get started.
It is possible to locate your Business Profile using one of two methods:
- Go to http://business.google.com/add and search for your company by entering the name and address of the location where you do business.
- Go to Google Maps or Google Search and look for your company, then click on the “Claim this business” button to submit your claim.
If you cannot locate your company, you may create a new profile to represent your organisation better.
When you create a Google Business Profile, you can rank higher in local search results and be seen by more people in your target market. It also has the capability of collecting Google Reviews.
5. Increase the number of Google reviews you receive.
If you aren’t already making a concerted effort to collect Google reviews, you should start now! According to a Brightlocal study, 91 percent of people read online reviews, and 84 percent trust these reviews as much as they would a reliable recommendation.
Reviews aid in the formation of trust and credibility. Prospects and leads may wonder if you have any clients if you don’t have any reviews on Google and if you do, why they aren’t gushing about your service.
Make a concerted effort to obtain more positive Google reviews this year.
- If your customers are pleased with your service, request a review.
- Invite readers to provide feedback in your newsletters.
- Include a link to your Google reviews on your testimonials page.
- You should include testimonials from current customers in your newsletters and marketing materials.
You can use your Google Business Profile to create a unique link that visitors can use to quickly and easily leave a review for your company on Google.
Customers will be far more likely to leave reviews if you make the process as simple as possible.
6. Converse with your Customers
What activities do members of your target audience engage in? They’re probably participating in forums and Facebook groups, asking questions and soliciting recommendations.
These are excellent opportunities for you to do the following:
- Engage your audience.
- Provide answers to questions
- Demonstrate your knowledge and expertise.
- Increase your credibility.
Look for discussion threads on forums and Facebook groups in which you can participate and add value to the conversation.
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